CM's spouse launches poster campaign

    20-Sep-2020
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Imphal, Sep 20 (DIPR)
To raise awareness about the deficiency of iron (anaemia) among the people of the State, Nongthombam Ongbi Hiyainu Devi, wife of Chief Minister N Biren Singh launched Anaemia Free Manipur Poster Campaign 2020 under Bharat Vikas Parishad, Manipur at Chief Minister’s secretariat today.
The poster campaign is a part of the “Anaemia Free Manipur 2020” which was initiated by Heikrujam Joybee Devi, a prominent member of Bharat Vikas Parishad, Manipur.
Speaking on the occasion, Director (IPR) Heisnam Balkrisna Singh said that there is a need for a mass awareness campaign about the deficiency of iron (anaemia) among the public, especially womenfolk of the State.
"With such poster campaign, we could sensitize the people about anaemia and the ways to overcome the iron deficiency, he said and thanked Nongthombam Hiyainu Devi for accepting the Parishad’s request for becoming the ‘Brand Ambassador’ of Anaemia Free Manipur 2020 campaign.
Heikrujam Joybee Devi talked extensively about the high prevalence of anaemia in women of reproductive age.
She stated that almost 20 per cent of women in the country are suffering from anaemia and the situation is very alarming.
The poster of the campaign displays the importance of iron to our body, signs of iron deficiency, iron-rich foods, both vegetarian and non-vegetarian to be consumed by the public.
National Vice-president of Bharat Vikas Parishad, Dr Sinam Rajendra Singh, CEO of Eastern Motors Sinam Pritam Singh, and members of Bharat Vikas Parishad were present during the function.
Mentioned may be made that the poster campaign is supported by Eastern Motors, Manipur.