Boost your Startup’s online presence

    02-Dec-2021
|
Kaustov Kashyap
In today’s world which is dominated by the internet, maintaining an online presence is of prime importance, especially if you’re a startup. Online media has the largest shelf-life thus before purchasing your product/services, customers will Google you then they should be well-accustomed about the offerings and functioning. A strong online approach can target sales and business development.
Website Building - A study suggests that 83% of the customers in 60 countries trust recommendations. Thus create your own recommendations on your website which is your first description of your work and portfolio. Add testimonials from your clientele, logos of the biggest clients and of course the case-studies that can help in generating the trust factor. On your website the message is very clear, as a visitor has a short attention span. Add links to the social media channels and hyperlinks to the other sub-pages so that the content can be directed and the visitor stays for a longer period of time.
Maintain a Blog - Maintain a blog that is well updated with your latest accomplishments and happenings around. While having a website is a prerequisite even if basic awareness about your product or service is not enough, your readers would like to engage and learn about what is happening behind-the-scenes, this will help them connect with your brand/product more easily and create an aided-recall. Thus create a blog and discuss the happenings, new offerings and culture, which will give your readers a platform to connect more. Use appropriate keywords and correct meta-descriptions on your blog to generate more readers.
A blog is a 24x7 open platform to connect with everyone in the world. Make sure that the content updated is not plagiarized as the search engines are adept enough in recognizing it thus crawling the articles behind instead of forward.
Social Media Channels -  Your social media channels should be well acted, it does not matter how many connections you have on these platforms but what matters is that it should be reaching the correct audience.
To be contd