The fruition of mass communication

    25-May-2022
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Lunminthang Haokip
Contd from previous issue
The milder, yet subtle, anchors like Rajdeep Sardesai, Anand and Barkha Dutt have created an unique niche for themselves on the small screen. In no period in history, trans-border News broadcasting and dissecting had been so fiery, savvy, and noisy. But the viewers kind of get used to the high-decibel bombarding of ambivalent ‘fire’ that compel them to feel petulant, jittery and oddly happy.
YOUTUBE AMAZES NO END: The storehouse of A to Z information, Youtube, I feel is the best tube of a boon gifted by technology to the present generation and gen-next. Apart from movies, ads, fads and stand-up comedy, the remedy for many maladies are also uploaded on it for easy access.
No other medium of information can rival Youtube in providing the answer to everybody’s quest to learn about things, flings and happenings past, present and futuristic. The know-how one failed to grab due to geographical isolation, lack of opportunity and academic incompetence, a click on the desired AV icon on Youtube, can more than make up, provided you have the time and inclination to do so.  Today, Youtubers can learn almost anything by themselves through the videos splashed on this amazing media tool.
GOD’S PURPOSE: The Almighty’s main purpose in accelerating advancement of technology and upgradation of communication tools through men should have meant to quicken the spread of His Word that man needs for a peaceful life and attaining eternal life. The Creator said in Exodus 31:3, “And I have filled him with the spirit of God, in wisdom, and in understanding, and in knowledge, and in all manner of workmanship.” Now, the onus lies on us, recipients of undue favour, to reciprocate by using the gifts for His glory. Today the media of communication makes life easy.  The world is at your finger tips. Almost everything you wanted to find out but could not, are on the net. But many are too lazy to surf the net and get hold of the desired info.  Let’s take advantage of the knowledge boom and upgrade ourselves to equal our betters, if not to better our equals.