Ranjan K Baruah
Contd from previous issue
Podcasting is a relatively recent form of online content that is growing in popularity. Social posts are crucial as social posts promote bloggers, YouTubers , etc . Many influencers now make their name on social media as it easily promotes their digital activities. It seems that the growth of marketing influencers will boom in the market. Nano and micro-influencers will build stronger relationships with their audience. Nano and micro-influencers can be a better choice to drive business growth and young people who have access to technology may opt for it. Most of the young people or recent graduates or even current students are like nano-influencers but they can do wonders as they have fewer followers and are still making their way to market because they have high engagement with their followers. On the other hand, micro-influencers have higher followers as compared to nano-influencers. Even micro-influencers are recognized for providing higher-customer engagement rates. But as mentioned before nano-influencers or peer influencers can make a lot of difference. Brands may choose macro-influencers as well if they want to enhance their visibility but comparatively, it may lead to more financial expenses.
(Ranjan K Baruah is a career mentor and skill trainer and can be reached at 8473943734 or [email protected]