From TikTok to the ballot box: Gen Z’s expanding influence
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B Salam
Generation Z (Gen Z) are those people born between 1996 and 2010. They’re the second-youngest generation, between millennials and Generation Alpha. The identity of Gen Z has been molded by the rise of the digital era, concerns over climate change, economic uncertainties, and the impact of COVID-19. They are often called "digital natives," being the first generation to be raised entirely in the age of the internet.
Gen Z is currently the second-youngest generation, with millennials coming before them and Generation Alpha after. Like every generation, Gen Z’s behaviors are shaped by how they grew up. Young people today have come of age in the shadow of climate doom, pandemic lockdowns, and fears of economic collapse. The earliest Gen Zers were born when the internet had just achieved widespread use. They’re called “digital natives” the first generation to grow up with the internet as a part of daily life. The generation spans a wide range : the oldest Gen Zers have jobs and mortgages, while the youngest are still preteens. Globally, Gen Z is growing fast : Gen Zers make up a quarter of the population of the Asia–Pacific region now (2025).
Unique characteristics of Gen Z
While there are substantive differences within the cohort known as Gen Z, there are a few commonalities its members share.
As the first real digital natives, Gen Zers—speaking generally—are extremely online. Gen Zers are known for working, shopping, dating, and making friends online; in Asia, Gen Zers spend around 6 (six) hours daily on their phones.
Digital natives often turn to the internet when looking for any kind of information, including news and reviews before making a purchase. They flit between sites, apps, and social media feeds, each one forming a different part of their online ecosystem. As they have grown up with social media, Gen Zers curate their online selves more carefully than those in prior generations have, and they are more likely to turn to trends of anonymity, more personalized feeds, and a smaller online presence, even as they heavily consume media online
Video-sharing on social media sites have seen a rise due to heavy presence of Gen Z. TikTok, Facebook, & Instagram currently rule trends, feelings, and culture for Gen Zers, who make up 60% of the app’s one billion-plus users world wide. Gen Zers flock to corners of the internet where they can discuss their passions and interests with those who share them—from Gaming to Social Issues—bonding with both people they know in real life and ones they’ve only met online.
They are generally known for its idealism—they’re part of a new wave of inclusive consumers and socially progressive dreamers. Generally speaking, Gen Zers believe in doing their part to solve social issues and help to stop the intensification of climate change and to establish greater equity for all. More than any other generation, Gen Z collectively demands purpose and accountability, the creation of more opportunities for people of diverse and under-represented backgrounds
Values of Gen Z
Gen Z generally have strong values related to racial justice and sustainability. Mobilizations like the recent Gen Z activity which ultimately overthrew corrupt Government in Nepal, Bangladesh and Global Climate March, led by Gen Z activist Greta Thunberg, thrive on the activism of young people.
Gen Z in Nepal and Bangladesh extensively use social media platforms such as Facebook, Twitter (X), Tik Tok, and Instagram to mobilize protests, expose corruption, and coordinate movements. Online campaigns have amplified local grievances to international audiences, creating pressure on ruling elites.
In Bangladesh, student movements led by young people—many of them Gen Z—have repeatedly challenged Government corruption, nepotism, and authoritarian practices. The 2018 Student Road Safety Protests and later mobilizations against election fraud and corruption highlighted their determination. In Nepal, youth-led protests have taken shape around issues like corruption, mismanagement, and lack of accountability, often drawing large crowds of young activists.
These movements have contributed to the erosion of legitimacy of corrupt Governments in both countries. In Bangladesh, persistent youth protests fuelled demands for democratic reforms and accountability. In Nepal, Gen Z has been part of civic movements that pressured leaders to resign or commit to reform agendas.
The activism of Gen Z in Nepal and Bangladesh demonstrates how a digitally connected, socially conscious, and fearless youth cohort can disrupt corrupt governance structures. Their role signifies not only immediate political change but also a generational shift toward greater transparency, equity, and citizen accountability in South Asia.
Generation Z's Evolving Role in Society and Politics Generation Z is increasingly influential in shaping societal and political landscapes. This cohort leverages digital platforms for activism, promoting social justice, climate action, and political engagement. Their unique perspectives challenge traditional norms, driving discussions on key issues such as equality and sustainability. As they become more involved in governance and community initiatives, Generation Z is redefining the expectations and practices of civic participation in contemporary society.
Gen Z and Social Justice
Social justice is at the core of Gen Z’s identity, and they have become champions of change on issues ranging from climate action to overthrow of Corrupt Government. Gen Z has been instrumental in advocating for racial justice, particularly in the wake of events like the Black Lives Matter protests. Their activism is often intersectional, focusing on how race, gender, economic status, and other identities intersect to create unique experiences of injustice. This generation’s commitment to social justice has pressured brands, institutions, and even Governments to address systemic inequalities and make meaningful changes.
As Gen Z reaches voting age, their influence in politics is growing. In the United States, more than 40 million Gen Z individuals are eligible to vote in the 2024 Presidential election, with 8.3 million new voters joining the electorate since 2022. This represents a significant voting bloc that has the potential to shape the outcome of key elections. Their political engagement is marked by a focus on issues such as climate change, gun control, student debt relief, and social equity.
Compared to previous generations, Gen Z tend to have progressive political views, even in traditionally conservative regions. Their political power is particularly noticeable in key battleground states in the US, where young voters could play a decisive role. Beyond just showing up at the polls, many Gen Zers are also becoming politically active by running for local offices, participating in protests, and engaging in grassroots organizing. Their involvement reflects a desire to see direct change and to hold those in power accountable for their actions.
Gen Z’s global impact extends beyond the United States, as young people in other countries also push for policy changes. In Europe, for example, youth-led climate protests have pressured Governments to adopt more aggressive carbon reduction targets. In countries like India and Brazil, young activists are challenging long-standing social norms and demanding greater action on environmental and human rights issues. This generation’s drive to create a better world is not limited by National borders, making their activism a global phenomenon.
Economic Realities and the Future of Work
While Gen Z is known for their social and political activism, they are also shaping the future of work and the economy. This generation values flexibility and purpose in their careers, often seeking out companies that align with their values and provide opportunities for growth. Remote work, a concept that gained momentum during the COVID-19 pandemic, resonates strongly with Gen Z’s desire for work-life balance and the ability to work from anywhere.
However, Gen Z also faces economic challenges that set them apart from previous generations. Many entered the workforce during or after the pandemic, encountering a job market defined by uncertainty and rapid change. They are also grappling with rising student debt and the high cost of living in many urban areas. These economic pressures have made financial security a top priority for many young people, influencing their spending habits and approach to savings and investment.
Despite these challenges, Gen Z is often characterized by their entrepreneurial spirit. Many young people are starting their own businesses, leveraging digital platforms to become influencers, content creators, or small business owners. This shift reflects a desire for autonomy and the ability to carve out their own paths in an unpredictable economic landscape.
Challenges and the Road Ahead
While Gen Z is a powerful force for change, they also face significant challenges. The pressure to address complex global issues, such as climate change and social inequality, can be overwhelming. Additionally, their digital presence exposes them to online harassment, misinformation, and the pitfalls of social media, which can impact mental health.
Yet, it is precisely these challenges that have shaped their resilience and determination. Gen Z’s ability to adapt, learn quickly, and leverage digital tools for advocacy offers hope for the future. Their push for systemic change has already made a tangible impact in various sectors, from education to corporate practices, and their voices will continue to be a driving force in the years to come.
Generation Z is more than just the “digital generation”—they are change-makers, advocates, and leaders shaping the future of society and politics. Their commitment to social justice, transparency, and mental well-being reflects a desire for a world that is more inclusive and equitable. As they continue to gain political influence and redefine cultural norms, Gen Z’s impact will undoubtedly leave a lasting mark on global society. The road ahead may be challenging, but their willingness to confront these issues head-on makes them a generation to watch as we move towards a more connected and conscious world.
The writer is an MA 3rd Semester student in National Security Studies, Manipur University
Generation Z (Gen Z) are those people born between 1996 and 2010. They’re the second-youngest generation, between millennials and Generation Alpha. The identity of Gen Z has been molded by the rise of the digital era, concerns over climate change, economic uncertainties, and the impact of COVID-19. They are often called "digital natives," being the first generation to be raised entirely in the age of the internet.
Gen Z is currently the second-youngest generation, with millennials coming before them and Generation Alpha after. Like every generation, Gen Z’s behaviors are shaped by how they grew up. Young people today have come of age in the shadow of climate doom, pandemic lockdowns, and fears of economic collapse. The earliest Gen Zers were born when the internet had just achieved widespread use. They’re called “digital natives” the first generation to grow up with the internet as a part of daily life. The generation spans a wide range : the oldest Gen Zers have jobs and mortgages, while the youngest are still preteens. Globally, Gen Z is growing fast : Gen Zers make up a quarter of the population of the Asia–Pacific region now (2025).
Unique characteristics of Gen Z
While there are substantive differences within the cohort known as Gen Z, there are a few commonalities its members share.
As the first real digital natives, Gen Zers—speaking generally—are extremely online. Gen Zers are known for working, shopping, dating, and making friends online; in Asia, Gen Zers spend around 6 (six) hours daily on their phones.
Digital natives often turn to the internet when looking for any kind of information, including news and reviews before making a purchase. They flit between sites, apps, and social media feeds, each one forming a different part of their online ecosystem. As they have grown up with social media, Gen Zers curate their online selves more carefully than those in prior generations have, and they are more likely to turn to trends of anonymity, more personalized feeds, and a smaller online presence, even as they heavily consume media online
Video-sharing on social media sites have seen a rise due to heavy presence of Gen Z. TikTok, Facebook, & Instagram currently rule trends, feelings, and culture for Gen Zers, who make up 60% of the app’s one billion-plus users world wide. Gen Zers flock to corners of the internet where they can discuss their passions and interests with those who share them—from Gaming to Social Issues—bonding with both people they know in real life and ones they’ve only met online.
They are generally known for its idealism—they’re part of a new wave of inclusive consumers and socially progressive dreamers. Generally speaking, Gen Zers believe in doing their part to solve social issues and help to stop the intensification of climate change and to establish greater equity for all. More than any other generation, Gen Z collectively demands purpose and accountability, the creation of more opportunities for people of diverse and under-represented backgrounds
Values of Gen Z
Gen Z generally have strong values related to racial justice and sustainability. Mobilizations like the recent Gen Z activity which ultimately overthrew corrupt Government in Nepal, Bangladesh and Global Climate March, led by Gen Z activist Greta Thunberg, thrive on the activism of young people.
Gen Z in Nepal and Bangladesh extensively use social media platforms such as Facebook, Twitter (X), Tik Tok, and Instagram to mobilize protests, expose corruption, and coordinate movements. Online campaigns have amplified local grievances to international audiences, creating pressure on ruling elites.
In Bangladesh, student movements led by young people—many of them Gen Z—have repeatedly challenged Government corruption, nepotism, and authoritarian practices. The 2018 Student Road Safety Protests and later mobilizations against election fraud and corruption highlighted their determination. In Nepal, youth-led protests have taken shape around issues like corruption, mismanagement, and lack of accountability, often drawing large crowds of young activists.
These movements have contributed to the erosion of legitimacy of corrupt Governments in both countries. In Bangladesh, persistent youth protests fuelled demands for democratic reforms and accountability. In Nepal, Gen Z has been part of civic movements that pressured leaders to resign or commit to reform agendas.
The activism of Gen Z in Nepal and Bangladesh demonstrates how a digitally connected, socially conscious, and fearless youth cohort can disrupt corrupt governance structures. Their role signifies not only immediate political change but also a generational shift toward greater transparency, equity, and citizen accountability in South Asia.
Generation Z's Evolving Role in Society and Politics Generation Z is increasingly influential in shaping societal and political landscapes. This cohort leverages digital platforms for activism, promoting social justice, climate action, and political engagement. Their unique perspectives challenge traditional norms, driving discussions on key issues such as equality and sustainability. As they become more involved in governance and community initiatives, Generation Z is redefining the expectations and practices of civic participation in contemporary society.
Gen Z and Social Justice
Social justice is at the core of Gen Z’s identity, and they have become champions of change on issues ranging from climate action to overthrow of Corrupt Government. Gen Z has been instrumental in advocating for racial justice, particularly in the wake of events like the Black Lives Matter protests. Their activism is often intersectional, focusing on how race, gender, economic status, and other identities intersect to create unique experiences of injustice. This generation’s commitment to social justice has pressured brands, institutions, and even Governments to address systemic inequalities and make meaningful changes.
As Gen Z reaches voting age, their influence in politics is growing. In the United States, more than 40 million Gen Z individuals are eligible to vote in the 2024 Presidential election, with 8.3 million new voters joining the electorate since 2022. This represents a significant voting bloc that has the potential to shape the outcome of key elections. Their political engagement is marked by a focus on issues such as climate change, gun control, student debt relief, and social equity.
Compared to previous generations, Gen Z tend to have progressive political views, even in traditionally conservative regions. Their political power is particularly noticeable in key battleground states in the US, where young voters could play a decisive role. Beyond just showing up at the polls, many Gen Zers are also becoming politically active by running for local offices, participating in protests, and engaging in grassroots organizing. Their involvement reflects a desire to see direct change and to hold those in power accountable for their actions.
Gen Z’s global impact extends beyond the United States, as young people in other countries also push for policy changes. In Europe, for example, youth-led climate protests have pressured Governments to adopt more aggressive carbon reduction targets. In countries like India and Brazil, young activists are challenging long-standing social norms and demanding greater action on environmental and human rights issues. This generation’s drive to create a better world is not limited by National borders, making their activism a global phenomenon.
Economic Realities and the Future of Work
While Gen Z is known for their social and political activism, they are also shaping the future of work and the economy. This generation values flexibility and purpose in their careers, often seeking out companies that align with their values and provide opportunities for growth. Remote work, a concept that gained momentum during the COVID-19 pandemic, resonates strongly with Gen Z’s desire for work-life balance and the ability to work from anywhere.
However, Gen Z also faces economic challenges that set them apart from previous generations. Many entered the workforce during or after the pandemic, encountering a job market defined by uncertainty and rapid change. They are also grappling with rising student debt and the high cost of living in many urban areas. These economic pressures have made financial security a top priority for many young people, influencing their spending habits and approach to savings and investment.
Despite these challenges, Gen Z is often characterized by their entrepreneurial spirit. Many young people are starting their own businesses, leveraging digital platforms to become influencers, content creators, or small business owners. This shift reflects a desire for autonomy and the ability to carve out their own paths in an unpredictable economic landscape.
Challenges and the Road Ahead
While Gen Z is a powerful force for change, they also face significant challenges. The pressure to address complex global issues, such as climate change and social inequality, can be overwhelming. Additionally, their digital presence exposes them to online harassment, misinformation, and the pitfalls of social media, which can impact mental health.
Yet, it is precisely these challenges that have shaped their resilience and determination. Gen Z’s ability to adapt, learn quickly, and leverage digital tools for advocacy offers hope for the future. Their push for systemic change has already made a tangible impact in various sectors, from education to corporate practices, and their voices will continue to be a driving force in the years to come.
Generation Z is more than just the “digital generation”—they are change-makers, advocates, and leaders shaping the future of society and politics. Their commitment to social justice, transparency, and mental well-being reflects a desire for a world that is more inclusive and equitable. As they continue to gain political influence and redefine cultural norms, Gen Z’s impact will undoubtedly leave a lasting mark on global society. The road ahead may be challenging, but their willingness to confront these issues head-on makes them a generation to watch as we move towards a more connected and conscious world.
The writer is an MA 3rd Semester student in National Security Studies, Manipur University