Impact of social media on the press

Addie Chiphang
Contd from previous issue
That balance — freedom with responsibility — is the ethical challenge of our time.
Journalists must hold power to account without exploiting social media dynamics that reward speed and sensationalism. Platforms must respect and protect the integrity of public discourse while providing tools that let credible journalism flourish. Citizens must cultivate critical habits of information consumption. Policymakers must create safeguards without weaponising regulation against dissent.
Conclusion — A call to action for National Press Day
On National Press Day, we celebrate the indispensable contributions of journalists and the press to democratic life. We must also confront the uncomfortable truth that social media, while a powerful enabler, has introduced structural incentives that erode the credibility of news. Rebuilding trust will not happen overnight. It requires a coordinated effort: stronger newsroom practices, platform accountability, media literacy, sustainable funding, protective measures for journalists, and a recommitment to the foundational values of journalism.
To safeguard press credibility in the social-media era, stakeholders must act decisively: newsrooms should institutionalize verification and transparency, platforms should redesign incentives that prioritise accuracy, educators should teach critical media skills, and citizens must demand higher standards — and support outlets that meet them. By doing so, we can preserve the press not only as a source of breaking news but as a durable pillar of informed public life, social cohesion, and accountable governance.
On this National Press Day, let us recommit — as journalists, citizens, technologists, and policymakers — to a future where the press adapts to technological change while remaining steadfast to truth, fairness, and the public interest. That is not merely an aspiration; it is an imperative for the health of our democracies and the harmony of our societies.
Suggested short takeaway points :
The press is essential to democracy; social media is reshaping how the press operates.
Social media brings reach and speed but also spreads misinformation and incentivizes sensationalism.
Credibility is eroded by the rush to be first, paid content, algorithmic amplification of outrage, and the blurring of gatekeeping.
Solutions: Reinforce verification, slow down where necessary, distinguish editorial from commercial content, boost media literacy, and hold platforms accountable.
Rebuilding trust requires coordinated action from newsrooms, platforms, educators, policymakers, and citizens.
On World Press Day, recommit to truth, transparency, and journalistic responsibility — while embracing technology responsibly.